Pricing strategies of smartphones explained: Why iPhone SE 2 is cheap. Will iPhone SE be successful?



2020 has become a weird year when Oneplus, a brand targeted towards enthusiasts have products that are twice as costly as the latest device, the iPhone SE 2 from Apple, a premium brand. But why has Apple taken the nose-dive now and priced the 2020 iPhone SE at $399? And will it be successful? We’ll discuss all these in this video, along with discussing the major pricing strategies that smartphone manufacturers generally use!

A lot of hard work goes into the production of these types of…

9 thoughts on “Pricing strategies of smartphones explained: Why iPhone SE 2 is cheap. Will iPhone SE be successful?

  1. Skip to the specific parts of the video:

    0:44 – What is 'pricing strategy'? How do companies decide about the prices of their products?

    0:52 – What are the basic components of pricing a product?

    1:12 – What is 'Price skimming'? Why are premium brand products so costly?

    1:26 – Why smartphones are becoming more and more costly these days? How pricing varies according to the location?

    2:02 – What is the decoy effect? An example of selling using decoy effect to improve sales

    3:11 – How iPhones use the decoy effect for pushing the sales of the costliest model? (iPhone 11 Pro Max)

    3:51 – What is 'Penetration pricing'? How new companies enter the market with their products?

    4:23 – How Oneplus used 'Penetration Pricing' with their Oneplus One? Why Oneplus phones are getting costly in the past few years

    4:56 – Why is iPhone SE 2 so cheap? Why Apple had to compete in more market segments? Are people hanging on to their smartphones longer?

    5:44 – What is 'Status quo pricing' and 'Predatory pricing'? How Apple plans to eliminate competition from the $400 price range

    6:28 – Why iPhone SE would stand-out for Apple? How successful Apple's previous cheap iPhones had been?

    6:58 – How Apple has nailed the pricing across multiple countries

    7:36 – Why is the iPhone SE 2 value for money? Why are compact phones attractive?

    A lot of hard work goes into the production of these types of videos. If you want to help this channel, kindly use the following link for your purchase of any product on Amazon.

    Amazon India: https://amzn.to/2LTk0Wb

    Amazon USA: https://amzn.to/2VxjP2C

    Before watching this video, please take 2 minutes to follow me on social media:

    Facebook: https://www.facebook.com/paramandroid

    Twitter: https://www.twitter.com/paramandroid

    Instagram: https://www.instagram.com/paramandroid

    Pinterest: https://www.pinterest.com/paramandroid

    I'm '@paramandroid' everywhere on the internet.

    Thanks for watching. If you like this video, kindly subscribe to the channel and share this video with all your friends.

  2. I learnt something so thank you for the video. Although your sources are listed it does not mean that they are correctly used. Please cite articles from the original source. And don’t treat sources like Wikipedia and and business insider in the same level as a peer reviewed article. Less is more in this area.

Leave a Reply to Bhavin Sitapara Cancel reply

Your email address will not be published. Required fields are marked *